Tuesday, October 18, 2011

18th Week @ XIMB

18th Week- 9th October to 15th October

9th October : I returned to hostel yesterday. This week is mostly dedicated to Gramotsava 2011. Today, I checked a newspaper article on Gramotsava 2011 today. XIMB reaches out to masses through fair - Rural management students create a marketing base in nearly 50 villages

Gramotsava-2011, a rural marketing fair, organised every year by the Rural Managers' Association of XIMB (RMax. Thus, rural management students who engage in on-field marketing and data collection to supplement theoretical lessons with practical experience. The uniqueness of the event in the rural management course offered in any college

Gramotsava 2011 fair UPDATE
Venue I : Mandarbasta, Khurda, Friday,14th Oct.
Venue II : Chasakhanda,Cuttack, Saturday,15th Oct


10th October : On behalf of shruti thomas, I liked "Sustainable Housing". Suddenly, a moral dilemma arose inside me. Do I like/support the product/service/community because it was made by Jhaberite ? If there is an idea branded by an affiliated college and its arch rival, what will be my choice? Will my decision be based on the merit or loyalty ?

In MEARS lecture, SP Das commented : "Every TDH (Its not Tall Dark Handsome !) wants to do MBA without knowing what it offers. Bhuabneswar Development Authority has 9 B schools 5-6 years back and now there are 38 B schools under BDA ! This is called expansion phase of economy". I find a harsh truth in his words. I am now finding a method in his madness.

In FSA lecture, P K Mohanty lamented on the poor quality of our performance in FR end term. He insisted that wherever possible marks are given for few candidates. I assume each of us are close minded when it comes to the knowledge receiving. ANd lack of application and reading is the prime cause behind it.

In RPLS, it was last lecture of Niraj Kumar. 10 lectures of this course helps me to understand the approach towards development. What I observed that you can't expect a first grader to begin learning arithmetic by tackling differential calculus. Similarly,our batch need many hours of lectures and field visit to really embrace spirit of rural managers.

11th October :

There was only one class in whole day. A day gone in reading a thriller novel.
I also read : The Base of Pyramid distribution challenge: Evaluating alternate distribution models of energy products for rural Base of Pyramid in India; This paper from Centre for Development Finance (CDF) – IFMR analyzes the product distribution choices available in rural BoP markets to help enterprises evaluate the key drivers of distribution for successful go-to-market strategies.

12th October : There was live discussion and participation in the class. It was good to see so many people speaking and cross questioning with teacher. A secret pact between me, Gaurish and Om Prakash is showing result.

13th October : A day busy in the preparation of Gramotsava. I was busy in a 'live project'. Have taken initiative for becoming POC of 1st yearites for 'live project'.

Gramotsava launch was too good. Dance and photo session were adding beauty of the show. There was temporary DJ session after the launch.

14th October and 15th October : Under the banner of Rural Managers’ Association of XIMB (RMax), about 150 students from the first and second year batches visited two villages — Mandarbasta in Khurda district and Chasakhanda in Cuttack district. The fair was to promote the latest products and concepts of business and social organisations among the village folk. As a flagship event of rural management, Gramotasava is quite unique as through it we examine mindset of rural consumers.

Hindustan Unilever is the title sponsor for the Gramotsava 2011 with Mahindra & Mahindra as the associate sponsor and Tata Motors the cosponsor. The Telegraph was the media partner for this year’s Gramotsava, which was formally launched last Thursday. Bonnie Bhaina, an olive ridley turtle, was the mascot for the fair.

Travelling in the bus with complete RM batch was a pleasurable experience. This Gramotasava would be a part of sweet memories of my XIMB days.

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This Blog is meant purely as a personal diary of a rural manager in making. It exists to record information, experiences and opinions about various issues encountered in the line of duty. Any person, institution and organization mentioned here doesn't assume any liability for its contents. This is not a deliberate attempt to defame anyone. And if you have actually read all that is written in the blog and aren't mad at me, then thanks for your time and patience !

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