77th Week@XIMB

77th Week@XIMB - 25th November to 1st December, 2012

25th November - I was busy in preparing CV for off campus. I attended last three lectures of CRM.

26th November - IRP meeting is going on. I need to acknowledge their past errors in order to avoid them in the future. I will be more regular in updating my seniors.

I Couldn't attend a talk on PDS due to excessive drinking at night. This the lowest point of the college life. As they say, familiarity breeds contempt. There are amazing speakers who have worked and achieved fame across various sectors give talks every other day at XIMB. I could have attended if I wanted to. When it becomes a daily occurrence, one start to take it for granted. Don’t. If one want to be great, one has got to learn what’s made great people great. That was their sheer consistency to learn with limited opportunities.

27th November - KM quiz was over today. I loved and hate the feeling of being pushed to the wall. Without that one never appreciated easy times. I felt the high standard of academic pressure will be there at XIMB. But alas, the academic rigour has been diluted leading to the creation of mediocre but arrogant managers. Do MBA graduates actually possess the level of logical and reasoning skills employers are looking for ?

It may be with a little chance that its not about uninterested youngsters sleeping in classroom ? Are colleges pushing down a whole lot of uninteresting stuff down the throats of students ? What for? To receive the education that would fetch employment
but kill the spirit of entrepreneurship. B school rarely occupy us with life tools to analyze and reason about complicated social situations.

28th November - Harsha trust was celebrating its 10th anniversary reflecting on its decade long journey in the development sector (livelihoods) in Odisha and have for this event Mr.Deep Joshi as a chief guest. In the world of development sector that is fragmented with aesthetics, political and ideological divisions. Only great few persons like Deep Joshi are admired and respected by almost all, across all divisions.

I was reading on public health in India. Side-effects of poor public health was a nice article written by Professor Biswa Swarup Misra. According to the World Health Organisation (WHO), on average a person needs 3 litres of water for drinking, 4 litres for cooking, 20 litres for bathing, 40 litres for sanitation, 25 litres to wash vessels and 23 litres for gardening. I am not sure that our notion of development is fulfilling any of these criteria. As Dr Nata Menabde, World Health Organisation (WHO) Representative to India has said : “A good society is one that takes care of its vulnerable, its aged, its poor and its sick.” Access to credit, insurance and savings are critical in coping with shocks. I think our design of welfare state has failed us.

29th November - I finished pending works and delegated assignments to others before signing off to Raipur for two days.

30th November - Holiday :)

1st December - Holiday :)

76th Week@XIMB -

76th Week@XIMB - 18th November to 24th November, 2012

18th November - Immersion course of Agri Branding was in full flow. We covered -
4. Steps in brand decision process
5. Types of decision processes
6. Modifying the brand decision process to create Brand

"A product can be quickly outdated, but a successful brand is timeless." - Stephen King

19th November - Played Beer Game. I have successfully completed online course of Principles of E-Government issued by 'United Nations Public Administration Network (UNPAN)'. E-Government Index of India is 0.383 in comparison to average score of 0.497.

20th November - Strategic quiz.

21st November - We learned about competitive advantage of nations over other.

Mr.R.S.Sodhi, MD, GCMMF (AMUL) delivered a talk on Synchronizing Management Theories with Business Practices

I visited to warehouse of CWC office for SCM presentation.

22nd November - The poor attendance in CEO talks in-spite of the multitude of mails requesting you for active participation. Student Placecom ensuring attendance indicates the interest of the students for the particular organization and high rate of absenteeism jeopardizes our chances of converting them for final placements. There were few people debarred from applying for the respective company for which they did not attend the talk and also from the immediate next company for which application would be floated. The decision was taken after consulting with Faculty placement committee.
There is nothing more sorry scene than to waste an opputunity through reckless attitude.

23rd November - Last visit of BASF is completed today. I sat in boring immersion course of CRM (Customer Relationship Management).

24th November - Congratulations to Sreevidya N Gowda for getting placed in Mlinda Foundation as the Operations Manager! From a placecom's perspective: each person having job by off campus is one less to place.

I was reading a report on Entrepreneurship in India by National Knowledge Commission published in 2008. One line that struck me : 70% of the entrepreneurs interviewed do not have an MBA qualification. This may suggest that an MBA degree is not a sine qua non to become an entrepreneur, though perceptions may be changing. So why should one person go for MBA degree : The 10 Most Under-Rated Reasons Why You Should Get An MBA

The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man. - GB Shaw

75th Week@XIMB

75th Week@XIMB - 11th November to 17th November, 2012

11th November - I recalled a good session on role, commonalities and differences between Entrepreneur and Manager given by EDI Director Dinesh Awasthi. One is the creator of the organization while managers join the organization. Entrepreneur is looking for future plans and involved in creative destruction while Manager looks for past achievement and maintaining status quo. In the end, its the basic difference between puppet and puppeteer between them.

It's not the critic who counts, nor the observer who watches from a safe distance. Wealth is created only by doers in the arena who are marred with dirt, dust, blood, and sweat. These are producers who strike out on their own, who know high highs and low lows, great devotions, an who overextend themselves for worthwhile causes. Without exception, they fail more than they succeed and appreciate this reality even before venturing out on their own. But when these producers of wealth fail, they at least fail with style and grace, and their gut soon recognizes that failure is only a resting place, not a place in which to spend a lifetime. Their places will never be with those nameless souls who know neither victory nor defeat, who receive weekly paychecks regard­less of their week's performance, who are hired hands in the labor in someone else's garden. These doers are producers and no matter what their lot is at any given moment, they 'II never take a place beside the takers, for theirs is a unique place, alone, under the sun. They are entrepreneurs! - Joseph R. Mancuso

11th November -

13th November - Happy Diwali. I will produce talk on entrepreneurship by Inir Pinheiro.

Whenever you endeavor, the structures are not there. You have to make your own path. Need conducive environment in the college for people to venture differently. It matters from which community one comes from. Lack of opportunity creates violence. That shows clearly in the relationship of a B-School batch around placement week where everyone wants to go for glorified desk-job. There are two types of journey: The journey without and The journey within. Then, he asked us to watch a TED talk by Dan Pink

Dan Pink: The puzzle of motivation



Career analyst Dan Pink examines the puzzle of motivation, starting with a fact that social scientists know but most managers don't: Traditional rewards aren't always as effective as we think.

14th November - There were several complaints about the speed of the internet connectivity off late. The speed has been affected because college is upgrading its internet connection. Initially, we had 70Mbps Airtel + 20 Mbps Ortel and we are currently upgrading the airtel connection to 110Mbps.

Funny things B-school students say and what they actually mean



15th November - There was a case discussion on : Diffusion of Innovative Teaching Method: Case of The Heritage School (A) and (B)

Diffusion is the process by which an innovation is propagated through certain channels over time among the units of a system. Innovation: From the point of view of a customer, a solution is considered innovation when it is new or perceived as new by the individual or the unit of adoption.

16th November - There was an evaluation and feedback session for the volunteers for NSORM today. Our work was well applauded by Kajri Madam.

Batch-meet was organized by RM Placement committee tonight and the future job scenario was looking bleak. It again reconfirmed my predictions that XIMB RM had not have market sense in the expansion of batch size from 50 to 100 for 2011-2013 batch without backing up for job opportunities in bad times. This institute had indeed dimmed diamonds in a sense of peer learning.

Deep and meaningful professional development comes from setting high expectations, from challenging oneself, and from supporting them. With hard times coming, I must demonstrate greater wisdom and confidence. If one is not enjoying what he/she is doing, then probably one will neither be doing justice to yourself nor your dependents.Hence, one should choose job carefully.

Gore Vidal once made a very fine statement: At any given moment, public opinion is a chaos of superstition, misinformation, and prejudice. This was shown after the completion of the batch meet when rumors and gossips were running high.

17th November -There were first three classes of Product and Brand Management for Agri-input Products (PBMAP) by Prof. P. Venugopal of XLRI. We learnt about Market Structure - Conduct -Performance in Agri-inputs, Farmer Buying Behaviour and Store loyalty v/s brand loyalty.

74th Week@XIMB

74th Week@XIMB - 4th November to 10th November, 2012

4th November - Nothing great is ever accomplished without passion. But, I am feeling rusted or even surrender type of attitude is flowing in my vein. In-spite of such burnout feeling in recent days, I am trying to boom back. Only positive of this rustiness is that I am feeling more calm and less numb. The net value of a great idea unless invested at ground is zero. Possessing talent roots for a strong launch but about having the discipline to summon that talent whenever needed makes one among greats. That is the trick of discipline missed by me.

There are always few boys/girls even more talented but, it is determination and eagerness to take up any challenge for a prolong period sets one apart. Hard work and talent are rewarded but they need guidance in this low moral points. Hoping to boost energy within through some movies and long phases of sleep. When a person fail to attain a dream, that is the beginning of a realistic process of self-reflection. One can only progress by taking a leap of faith, not in God necessarily, but in oneself.

I was reading basic facts about Socio Economic and Caste Census (SECC) 2011. Also, I got a census 2001 data of SC and ST population in each state of India. The data was necessary to frame and study caste based reservations.

5th November - We have a first wave of pro business reforms rather than pro market ones. Due to this, the excessive power of the few big players impose a larger cost on everyone else. There is huge need of investment in the infrastructure through eight core sector industries : coal, crude oil, natural gas, refinery products, fertilizers, steel, cement and electricity. The need of the hour is to re-evaluate the distorted political economy of the financial sector, do away with these price distortions and allow competition in these sectors. And mostly nobody want to open Pandora Box that can reveal the scandalous matters our corporates and government are involved into. The allegation of RIL forcing Jaipal Reddy from oil ministry can't be entirely false.

The state retains control of key resources — currency, credit, energy, water, land, minerals, and the airwaves. But the true wealth of any nation is in fertile soil, abundant water, clean air, safe food and its people educated for independent action and free to practice it. Education is a better economic driver than a country’s natural resources. And our government is even failing to reach targets of average spending for education expenditure at 6% of GDP and health at 2% of GDP. And for God's sake, we don't have to compare India with China otherwise will get into the dilemma: Are Effective States compatible with Active Citizens ?

Bad policy is the result of bad lobbying. And there is mediocrity and compromise in public discourse, and mismanagement and cronyism in public policy—go hand in hand. I am no communist but believe in what Frankfurt says: "With respect to the distribution of economic assets, what is important from the point of view of morality is not that everyone should have the same but that each should have enough."

6th November - Two XIMBian Digvijay Singh and Zeeshan Arfi (Rural Management batch 2009) have kicked off on the social entrepreneurship path. Their intervention is enabling and empowering the life's of rural youth at Mahagaon in Mandla a tribal district in MP. Meaningful Livelihood for Rural Youth is the core theme behind there project.

All students enter rural management program with a certain amount of idealism and desire to serve the poor, but after two years of competition and having an opportunity for easy money, we care for nothing but the right jobs with the right companies where we can quantum jump each year to earn big bucks. Hence, there spirit of entrepreneurship with focusing on capacity building of poor must be applauded with greater cheer. This country need to have more role models come out and take entrepreneurship as a career path.

There are lot of people who don't give XAT/CAT score and may have lacked proper knowledge of English language and quantitative skills. But they have more guts to open there own business. A pawn shop owner even earning 1/10th of a MNC employee is working hard with his/her own identity and independence. Starting a business isn't fast or seamless. If anyone want to start a business and want it to be meaningful, be prepared for it to be something of a slow process. That seems a tough proposition in the age of immediate gratification. I feel like an immature Student of a premature Institute whose only concern is to get a high packaged job in any MNC. What a waste of money and time on my education !

7th November -

8th November - The 1st National Symposium on Rural Management, titled “Building Professionals for Inclusive Growth” will be held at XIMB from November 9-10, 2012. This symposium will reflect on the issues and develop strategies and designs for expansion, institutionalization and better domain engagement of the Rural Management Programme. Eminent speakers from the field of Rural Management have been invited to speak on their innovative ideas.

9th November -The Inauguration Function was held at the Auditorium with Dr. Mihir Shah, Member, Planning Commission, Govt. of India has kindly consented to deliver the Inaugural and Keynote Address. Some one pointed out a beautiful line in the prolong and tedious sessions : Integrity. It’s a bit like virginity. Either you have it…or you don’t!

I had a chance of an informal session with Dr. M S Sriram. He told us about social and business enterprises. Profit or Purpose: The Dilemma of Social Enterprises ; If the business fails then its accounting case study and if business succeeds then it is marketing case study. Such is the safe life of academician. But for a social entrepreneur, the path  becomes hell when he deviates from original mission and vision. As those mission statements will make a perception in the minds of the customers and stakeholders early. Hence, they have to manage with extra caution any evolution in mission either to keep venture floating or scaling up with private equity as this might affect brand positioning. He gave classic case of Vikram Akula who will look like saint in comparison to Vijay Mallya today.

He told us about Limited liability clause where the clause faces a limit on the amount that can be claimed for a breach of contract, regardless of the actual loss. That comes handy for crony capitalist of India. India is strange country with failed enterprise and successful entrepreneurs.

He told us about three types of corruption : Nazrana, Shukrana and Jabrana. I searched more on this matter and found this in a column of Sunday Guardian:- The first is Nazrana, or the traditional tribute to be paid to the person in power by ordinary people. The second form of corruption is Jabrana, or extortion. Anyone who wants anything done in government has to pay the "extortioner" his fee, or jabrana. The third form is Shukrana, or money paid by way of gratitude by a person whose work has been done without his having to pay a bribe.

10th November -Small changes can produce big results—but the areas of highest leverage are often the least obvious. That was a brilliant line of thinking along re-positioning of Rural Management brand and curriculum makeover. The funny aspect of the whole conference was sometimes it look like a get together party for IRMAns.

There were people with missionary zeal, personal agenda, varied experiences and history of diverse skill sets in NSORM. They pointed that availability of a loan is not a good enough reason for a very high fees and EMI should not dictate choice of job. The dilemma of'How to earn money with soiling their hands' was better discussed among all the stakeholders. One of them also suggested that Indians have the dirty mindset that does want to pay. Indians only study so we could avoid hard work. Minimum wages of the field staff while earning too much for themselves is common phenomenon here.

73rd Week@XIMB

73rd Week@XIMB - 28th October to 03rd November, 2012

28th October - See a heart moving documentary Dilli'. It is a multiple-award winning documentary that has played in over 80 international film festivals across North America, South America, Africa, Europe and Asia.



29th October - Mid term has been taking place in this span of time.

Cracking the rural code and Rural consumption boom are two articles for an insight of rural markets.

30th October - SCM quiz was there.

31st October - There was case discussion on Barilla Spa. While learning about pasta in case study, I reached a conclusion that consumption pattern of essential commodities like wheat and rice can't change but only purchase pattern. I learnt that in long run, stability in sales figure can be offered without giving any short term promotions. Promotion and marketing is tow different activity as per prof in supply chain class. To see the effect of promotion, check the sales data of two quarters before and after the peak promotion season of previous 3-5 years. That will help in fair impact assessment of promotion offers.

01st November - We studied in the case study how Honda entered and gained dominance of the USA motorcycle industry in STM class.

MART has initiated the knowledge series as part of its commitment to disseminate knowledge among larger stakeholders since 2009. The list of knowledge series documents given by MART is here.

02nd November - Xpressions is the annual B-School fest organised by the student community of XIMB, in their endeavor to foster interactions with the corporate world and other B-Schools.

Vinayak Veerakesavan and Binayak Acharya managed to get a special mention award in the Sitaramrao Case Study Competition this year. Narrowly missed the top three. They were working on Manglajodi Eco Tourism. Great Work guys !!!

I applied in IFMR and mine CV was selected for first round. Knowledge of econometrics and qualitative tool was must for this profile. I studied a little about Randomized Controlled Trials (Research Paper)and Impact Assessment (148 Page PDF).

03rd November - I got rejected in IFMR after interview. There were rejection in past weeks in CEAT Campus Connect Contest and Social Entrepreneurship contest. In order to succeed, one must be given a chance to fail. I am going through that phase of failures. Short term success gives me that confirmation to keep doing the hard work and keep trying to move forward. Faith in oneself for cracking big shot is never enough. Recently, I have began to doubt on my capabilities and talent. Still, I respect the journey and accept failure. I am looking for a nice break away from hard luck. I am off for the rest.

25th Week @XIMB

25th Week - 27th November to 3rd December

27th November - I changed the old costly hotel to a cheap one. Lot of Condoms
were previously used in the room when it was cleaned in front of me ! I learned that Cigarettes, Liquor and Tea have strong sales distribution network. It was an off day.

28th November - There is no photo taken in the field trip of poverty and hunger as I didn't want to glamourize the poverty. I am travelling between mountains and rice fields. Tobacco chewing is seen in both gender.

There is unavailability of mobile network of airtel and vodafone . Only BSNL and Reliance has better outreach here. Accessibility of mobile network is there ;to block level and ;on highways only. There are no signals at GP (Gram Panchayat) level. Naxal affected block is identified for risk mitigation in the data collection through unofficial sources.

29th November -Government officials are cooperative but the pace of work is quite slow here. The brand name of XIMB works as people are impressed by the name of 'Jhabier'. Going through government records gave me creepy feeling that even data and stats are white lies but a vital ones.

30th November -I was doing household listing today in some block. There is lack of irrigation facility in Koraput region. There are household that have literally had nothing to survive. People eat Raagi here when rice crop fail.
Some people even don't know the name of their forefathers. It shows somewhat lack of history in tribal area. The villages were deep inside and far from highway.

1st December - I covered Koraput block today. This is more prosperous than its neighboring blocks. I took a train for Bhubaneswar in the evening.

2nd December - I reached Bhubaneswar and took a day off from any sort of work or study. Hearing bitter, harsh and cool stories of initial phase of RLLE of my friends.

3rd December - Off-day for work. Given a lot of thought about MBA and learning curve !

Reading without reflection is like eating without digestion. The same indigestion is happening to me. When will I read all the study material? One never knows. The worst bit is one does not know where to seek improvement in daily routine. It feels as one is doing masters in backlog management. The point of all the academic activity is not to score marks but to inquire. I am unable to comprehend the complete picture of this 2 year MBA education today.

24th Week @XIMB

24th Week - 20th November to 26th November

20th November - I woke up early for SKYPE meeting with a scientist at IPC. There were classes on Sunday. RMAX election. The election revealed one more basic fact about group behaviour. People don't like monopoly of a subgroup in a close community. The popularity meter affects the deserving candidate due to democratic nature of the elections.

21st November - Not selected in Summer Internship of another company after GD round. I need to improve my communication skills and a lot of introspection is needed in the career strategy.

One job opportunity was told to us by our program coordinator : PMRDFs. The Ministry of Home Affairs has identified 60 districts of the country as Left Wing Extremism (LWE) districts. The Government of India has launched a special programme in these districts called Integrated Action Plan (IAP). PMRDFs (Prime Minister's Rural Development Fellows Scheme)will basically function as development facilitators, they will assist the Collector and his/her colleagues in each of the IAP districts and provide them with the necessary analysis of situations and how they should be handled.

22nd November - Ours presentation in SRM class was postponed. I read an excellent article about Innovation. The DNA of Innovation: The DNA of innovation is an idea. Nothing happens until someone has an idea.

23rd November - RLLE orientation started in CIP, Bhubaneswar. I am going to Koraput. This project is about root tuber crop and food security.

'Cotton for my Shroud' is a documentary on farmers' suicide. It is very useful, to discuss what is plaguing Indian agriculture and to create debates around what needs to be done now.

Cotton for My Shroud



It captures what's going wrong in Indian agriculture in general and Vidarbha in particular - gambling with cotton, wrong technologies, Bt cotton, expensive seeds, crop failures, increasing costs, indebtedness, villages like Dorli near Wardha up for sale, anti-farmer trade policies, suicides nay genocide, agitations and firing on farmers, market machinations, the callous attitude of elected leaders etc. etc.

24th November -  Most of the fellow students had left for RLLE. Hostel is vacant and felt like a deserted place. My train is at 7:35 PM to Koraput.

25th November - The day was passed in the preparation of the trip. Many people were leaving the college for RLLE trip. I got the train for Koraput at evening. I was suffering from fever and cough.

26th November - The Pace of the life is too slow in Odisha in comparison to UP also. I will not call it lethargy as that is described by my friends here.

I reached Koraput in the morning. Koraput is a small place with lot of government offices. Transport Service charged very high price and our stay was provided at very very costly Hotel Lemon Castle at Semiliguda block of Koraput district. There was no hotel available at main district headquarter due to by-election in the neighboring district. I traveled around 120 Km with public transport on the day of arrival only at Koraput. It was tiring and long day!

23rd Week @ XIMB

23rd Week - 13th November to 19th November

13th November : Sunday evening with Lucky Ali. A happening end of the leisure day.

14th November : "A person's a person, no matter how small" - Dr. Seuss, author. I learned this lesson today but don't remember where.

15th November : We presented CCD (CAFE COFFEE DAY) in marketing class and comes unscathed of any negative criticism. ADM lecture was good. Most stupid questions are those that are never asked. It was a really good quote from Gaurish Manerkar.

16th November : People don't know how to use mail. That can only I say now on public forum. Otherwise a regular day.

17th November : It was last class of ITM and PROJM. A happy end of trimester is coming soon. Learned about Brian Wasnik and Duncan J. Watts.

Duncan J. Watts (born 1971) is a principal research scientist at Yahoo! Researcher and the author of the book Six Degrees: The Science of a Connected Age. I am producing here his famous article in Harvard Business Review- Viral Marketing for the Real World by Duncan J. Watts and Jonah Peretti

Brian Wansink (Ph.D. Stanford 1990) is the John Dyson Endowed Chair in the Applied Economics and Management Department at Cornell University, where he directs the Cornell Food and Brand Lab. Wansink is best known for his work on consumer behavior and food and for popularizing terms such as "mindless eating" and "health halos." I am putting up here the weblink of Mindless Eating for surfing.

We were told about MacArthur winner Sendhil Mullainathan and how he uses the lens of behavioral economics to study a tricky set of social problems — those we know how to solve, but don’t.

Sendhil Mullainathan: Solving social problems with a nudge



29 People of XIMB RM batch have gone together for the movie RockStar. Good break from routine!

18th November : What people here usually called USP (Unique Selling Proposition), it has got better name. Its called PVP (Personal Value Proposition). Build Your Personal Value Proposition is a good blog article by Bill Barnett who led the Strategy Practice at McKinsey & Company.

Kiva - The Pedro Story: A story of how a small loan from you can change the life of a family.



Rural Development is an area where rural managers are launched into battlefield with a service revolver to face AK 47. The overall participation on the basis of merit is quite low in the nature but the problems of development are much complex than any other industry.

19th November :  I was sick today. ADM quiz was a disaster.

Sheena Iyengar studies how we make choices -- and how we feel about the choices we make. At TEDGlobal, she talks about both trivial choices (Coke v. Pepsi) and profound ones, and shares her groundbreaking research that has uncovered some surprising attitudes about our decisions. Thanks to Jeevan Sir for this talk.

Sheena Iyengar: The art of choosing

22nd Week @ XIMB

22nd Week - 6th November to 12th November

6th November - Sunday. SRM lecture is missed . There was good news that I am shortlisted for interview of MSME.

There was election for core place-com committee in the evening. 5 hours of marathon and participatory process was over with 22 candidates (14 Voluntary and 8 at the moment). Politics inside the branch has started officially.

7th November - Interview for MSME was not much satisfactory. But I studied a lot about Clusters of micro, small and medium enterprises (MSMEs) and livelihood generation through Cluster Development.

M S Swaminathan Research Foundation is doing good work in the area of hunger and food security. As per there Vision : A society where everyone has access to food and nutrition security. And Mission : Ensuring food and nutrition security of vulnerable sections by empowering them, by promotion of focused interventions, by capacity building of various stakeholders, and by research and advocacy.

The ‘Report on the State of Food Insecurity in Rural India’ is prepared by the M S Swaminathan Research Foundation with support from the United Nation’s World Food Programme (UNWFP).The Report is in two parts. The first part examines the status of food and nutrition security in Rural India. Ranking of States based on their status has been done using seven indicators, viz., population consuming less than 1890 Kcal, access to safe drinking water, sanitation facility, women with anaemia, women with chronic energy deficiency, stunting in children and children with anemia and comparison made between two time periods. The thrust is on outcome indicators. The second part of Report examines the major public food delivery systems – Public Distribution System (PDS), Integrated Child Development Services (ICDS) and Mid-Day Meals Scheme (MDMS). The Targeted Public Distribution System (TPDS) has led to exclusion of large number of needy poor. The Report recommends a return to the ‘universal PDS’ that existed till 1997.

An idea about OMFED struck into my mind. I discussed the feasibility of the idea with Gaurish. In the same ADM lecture, we were told about hostile world and effects of missing deadlines.

8th November - There was no study for MEARS test. Interview for core Placecom committee takes place. I was not selected for core Placecom. I was disappointed a bit but life goes on.

A manager should have both bird's and snail eye view for observation. A good lesson learnt about fallacy of the jargon oriented MBA program.

9th November - I was neither selected in SIP of MSME foundation not shortlisted for Birla Tyres. I missed out last MEARS class where there was emphasis given by faculty that we are students of rural management, not rural development.

There was presentation on Kudumbashree by Mr. Nair. Kudumbashree : prosperity of the family, launched in 1998 is women oriented and community based State Poverty Eradication Mission of Government of Kerala. The programme has 37 lakh members and covers more than 50% of the households in Kerala. Built around three critical components, micro credit, entrepreneurship and empowerment, the Kudumbashree initiative has today succeeded in addressing the basic needs of the less privileged women.

I am embedding here the youtube video whose small section was shown in RPLS classroom.

World Economic Forum: East Asian Solutions for Global Food Security



10th November Launch of EXPRESSION and various games committee involved.
There was case discussion on Custom Car Care by Anne M. Martin, John F. Graham. This comprehensive case provides an opportunity to cover the entire marketing framework and is particularly useful to demonstrate a break-even with a profit level.

I was also part of marketing team for game Kurukshetra. Kurukshetra stands tall as the prodigy behind Xpressions and is one of the flagship events which can proudly boast about its rich legacy of the past 16 yrs.

11th November Finally XPRESSIONS started. There was CONCLAVE- a panel discussion in the morning. Harish Bijoor and Rita Soni were invited guests. Harish Bijoor run a private-label consulting firm that specializes in Brand and business strategy and teaches Rural Marketing at ISB Hyderabad. I am putting his blog profile for the reference. Ms. Rita Soni is CEO of NASSCOM Foundation. Her detail can be found on the website of NASSCOM Foundation. Alas, I missed the event as was busy in a meeting at CGIAR Orissa for RLLE.

12th November : A day of relaxation and sleep. A rarity in the life of Jhabier student.

21st Week @ XIMB

21st Week - 30th October to 5th November

30th October: The Mid-term exam is over and the whole day has passed in watching movies and roaming around. I read a good quote today from C K Prahalad that states: Executives are constrained not by resources, but by their imagination.

All Aboard The Slave Ship: An open letter to Young India, callous and comfy in its cocoon.

31st October: Winters and studies post mid-term have started. I have been allotted Meghalaya for RLLE (Rural living and learning experience) and hoping to see the true picture of BHARAT vis a vis India.

My CV was also not shortlisted for a summer internship at TERI, hence, I was quite disappointed today. Hoping for a new start. Gaurish, Partha, and AP give much moral support to overcome this grief.

An old Interview with students of PGDM-RM students (Future Rural Managers)

1st November: Apple's Think Different advertising campaign. 1997-2002 re-consolidated my conclusion that thinking differently and independently is the ultimate path of growth.

There was mention of noble laureates Elinor Ostrom and Paul Krugman in marketing class. Elinor Ostrom's speech and Paul Krugman's speech at the Nobel Prize ceremony are linked to the common good . As a budding rural manager, one should know a little about the works of Elinor Ostrom.

She was awarded the 2009 Nobel Memorial Prize in Economic Sciences, which she shared with Oliver E. Williamson, for "her analysis of economic governance, especially the commons." Ostrom is considered one of the leading scholars in the study of common pool resources (CPR). In particular, Ostrom's work emphasizes how humans interact with ecosystems to maintain long-term sustainable resource yields.

As per the advice of faculty teaching ADM course, two types of abilities are needed to get a premium over others. One is our ability to relate and learn, other is our ability to forecast the future.

2nd November: I missed MEARS lecture for SRM assignment.

Our Human Behavior can be predicted by laws of Mathematics. It was a revelation for me despite having an engineering background. Heard about Sheikh Maktoum and Pallonji Shapoorji Mistry (Phantom of Bombay House) in ITM class for the first time.

3rd November: Learned much from below two study materials and one short video.

McKinsey & Company - The 'bird of gold': The rise of India's consumer market: If India continues on its current high growth path, incomes will almost triple over the next two decades, and the country will climb from its position as the 12th-largest consumer market today to become the world's 5th-largest consumer market by 2025.

McKinsey & Company - India's urban awakening: Building inclusive cities, sustaining economic growth : India has a young and rapidly growing population—a potential demographic dividend. But India needs thriving cities if that dividend is to pay out. New MGI research estimates that cities could generate 70 percent of net new jobs created by 2030, produce around 70 percent of Indian GDP, and drive a nearly fourfold increase in per capita incomes across the nation.

Food and You:

This animated story journeys through the broken food system and then looks at the transformation that is already underway to bring about change. It brings it back to you, the individual at the root level, and invites you to be part of the movement to grow a better future.

To learn more about Oxfam International Youth Partnerships, visit the website here: http://oiyp.oxfam.org.au/

4th November: Today, the Programme coordinator of PGDRM proposed to send students next year to understand farmers' crisis in different places (In 16 years, farm suicides crossed a quarter million). He also encourages all students to understand local issues in great detail, irrespective of the given location. This step is inspired by IIM students to study ‘crop holiday’ villages. (The much discussed ‘crop holiday,’ declared by the farmers in East and West Godavari districts has drawn the attention of IIM Ahmadabad agri-business management students.)

Milton Friedman on Libertarianism and Humility: Human freedom is inextricably bound with tolerance. As Milton Friedman argued (see the video), the foundation of libertarianism is tolerance. (Fantastic 43 minutes long talk especially for the critics of Ayn Rand).

5th November: It was a day that lasted with 5 lectures. The most happening discussion was done in ITM class on Snacko India Limited: Leveraging Trade. Promotions for Competitive Advantage by Sajjan Raj Singhvi, Rajat Gera.

There was also a brief discussion on the case study of SEWA Union: Organising Bidi-workers. Book Download Link. Ela Ramesh Bhatt is the founder of the Self-Employed Women's Association of India (SEWA).