Saturday, November 19, 2011

23rd Week @ XIMB

23rd Week - 13th November to 19th November

13th November : Sunday evening with Lucky Ali. A happening end of the leisure day.

14th November : "A person's a person, no matter how small" - Dr. Seuss, author. I learned this lesson today but don't remember where.

15th November : We presented CCD (CAFE COFFEE DAY) in marketing class and comes unscathed of any negative criticism. ADM lecture was good. Most stupid questions are those that are never asked. It was a really good quote from Gaurish Manerkar.

16th November : People don't know how to use mail. That can only I say now on public forum. Otherwise a regular day.

17th November : It was last class of ITM and PROJM. A happy end of trimester is coming soon. Learned about Brian Wasnik and Duncan J. Watts.

Duncan J. Watts (born 1971) is a principal research scientist at Yahoo! Researcher and the author of the book Six Degrees: The Science of a Connected Age. I am producing here his famous article in Harvard Business Review- Viral Marketing for the Real World by Duncan J. Watts and Jonah Peretti

Brian Wansink (Ph.D. Stanford 1990) is the John Dyson Endowed Chair in the Applied Economics and Management Department at Cornell University, where he directs the Cornell Food and Brand Lab. Wansink is best known for his work on consumer behavior and food and for popularizing terms such as "mindless eating" and "health halos." I am putting up here the weblink of Mindless Eating for surfing.

We were told about MacArthur winner Sendhil Mullainathan and how he uses the lens of behavioral economics to study a tricky set of social problems — those we know how to solve, but don’t.

Sendhil Mullainathan: Solving social problems with a nudge

29 People of XIMB RM batch have gone together for the movie RockStar. Good break from routine!

18th November : What people here usually called USP (Unique Selling Proposition), it has got better name. Its called PVP(Personal Value Proposition). Build Your Personal Value Proposition is a good blog article by Bill Barnett who led the Strategy Practice at McKinsey & Company.

Kiva - The Pedro Story: A story of how a small loan from you can change the life of a family.

Rural Development is an area where rural managers are launched into battlefield with a service revolver to face AK 47. The overall participation on the basis of merit is quite low in the nature but the problems of development are much complex than any other industry.

19th November :  I was sick today. ADM quiz was a disaster.

Sheena Iyengar studies how we make choices -- and how we feel about the choices we make. At TEDGlobal, she talks about both trivial choices (Coke v. Pepsi) and profound ones, and shares her groundbreaking research that has uncovered some surprising attitudes about our decisions. Thanks to Jeevan Sir for this talk.

Sheena Iyengar: The art of choosing

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