Indian CSR model
Indian Corporate Social Responsibility (CSR) laws have only set minimum standards, but have not created an impetus for positive action. The reported expenditure on CSR projects doesn't give a good metric of societal welfare. Issues are emerging in the Indian CSR model that is worth being paid much attention to. At present, the fate of most CSR can be termed as similar to the glorified IRDP scheme. There is a huge noise but nobody to verify the impact measured. The characteristics of the Indian CSR model: Integration of business objectives with CSR: A study by Macarthur Foundation has found that CSR spending is highly agenda-driven and closely aligned to the corporation’s business strategies, competencies, and brand recognition. Tata Motors started a safe driving program. ITC went in and realigned its supply chain to help farmers. HUL works with children in schools and mothers through health clinics to educate them about hygiene behavior. The scope of CSR is limited as it is s...