Diary of a Rural Manager!

76th Week@XIMB - 18th November to 24th November, 2012 18th November - Immersion course of Agri Branding was in full flow. We covered - 4. Steps in brand decision process 5. Types of decision processes 6. Modifying the brand decision process to create Brand "A product can be quickly outdated, but a successful brand is timeless." - Stephen King 19th November - Played Beer Game. I have successfully completed online course of Principles of E-Government issued by 'United Nations Public Administration Network ( UNPAN )'. E-Government Index of India is 0.383 in comparison to average score of 0.497. 20th November - Strategic quiz. 21st November - We learned about competitive advantage of nations over other. Mr.R.S.Sodhi, MD, GCMMF (AMUL) delivered a talk on Synchronizing Management Theories with Business Practices I visited to warehouse of CWC office for SCM presentation. 22nd November - The poor attendance in CEO talks in-spite of the multitude of...

75th Week@XIMB - 11th November to 17th November, 2012 11th November - I recalled a good session on role, commonalities and differences between Entrepreneur and Manager given by EDI Director Dinesh Awasthi. One is the creator of the organization while managers join the organization. Entrepreneur is looking for future plans and involved in creative destruction while Manager looks for past achievement and maintaining status quo. In the end, its the basic difference between puppet and puppeteer between them. It's not the critic who counts, nor the observer who watches from a safe distance. Wealth is created only by doers in the arena who are marred with dirt, dust, blood, and sweat. These are producers who strike out on their own, who know high highs and low lows, great devotions, an who overextend themselves for worthwhile causes. Without exception, they fail more than they succeed and appreciate this reality even before venturing out on their own. But when these producers of we...

74th Week@XIMB - 4th November to 10th November, 2012 4th November - Nothing great is ever accomplished without passion. But, I am feeling rusted or even surrender type of attitude is flowing in my vein. In-spite of such burnout feeling in recent days, I am trying to boom back. Only positive of this rustiness is that I am feeling more calm and less numb. The net value of a great idea unless invested at ground is zero. Possessing talent roots for a strong launch but about having the discipline to summon that talent whenever needed makes one among greats. That is the trick of discipline missed by me. There are always few boys/girls even more talented but, it is determination and eagerness to take up any challenge for a prolong period sets one apart. Hard work and talent are rewarded but they need guidance in this low moral points. Hoping to boost energy within through some movies and long phases of sleep. When a person fail to attain a dream, that is the beginning of a realistic pr...

73rd Week@XIMB - 28th October to 03rd November, 2012 28th October - See a heart moving documentary Dilli'. It is a multiple-award winning documentary that has played in over 80 international film festivals across North America, South America, Africa, Europe and Asia. 29th October - Mid term has been taking place in this span of time. Cracking the rural code and Rural consumption boom are two articles for an insight of rural markets. 30th October - SCM quiz was there. 31st October - There was case discussion on Barilla Spa . While learning about pasta in case study, I reached a conclusion that consumption pattern of essential commodities like wheat and rice can't change but only purchase pattern. I learnt that in long run, stability in sales figure can be offered without giving any short term promotions. Promotion and marketing is tow different activity as per prof in supply chain class. To see the effect of promotion, check the sales data of two quarters be...

72nd Week@XIMB - 21st October to 27th October, 2012 21st October - “Effective leadership is not about making speeches or being liked; leadership is defined by results not attributes.” ― Peter F. Drucker I never fully understood importance of leadership until landed here in XIMB. Any university that does not offer its student this freedom and opportunity will fail to develop promising leaders and managers. I am lucky to have ITBHU and XIMB as institute of higher education. I guess any student needs to do study about something he/she is truly passionate about – if he/she is sitting in classes merely for the sake of grades/ – he’s just missed the point! There are some courses that may be no practical use in desk job, field service or even research, there is most certainly value. If you want to be a leader, there has to be irrationality in your setting up of the dreams. As Nelson Mandela rightly said "There is no passion to be found playing small." Any institute or orga...

71st Week@XIMB - 14th October to 20th October, 2012 14th October - Binayak Acharya & Gaurish Manerkar won 1st Prize at B-plan competition in KIIT. That is a one more positive news for XIMB. 15th October - In SCM, we discussed about basics of network design in supply chain. We were taught in CBRM lecture about attitude formation that is explained through tri component model of Cognition, Affective and Conative process. (Source; Schiffman and Kanuk, 2004). I was suggested to read about The Stanford Prison Experiment .We were told about tom sawyer effect where sometimes a very unattractive thing can also be made very attractive. There is a webpage for more study. 16th October - There was case study on Timex corporation in strategy class. There was discussion on Daniel Kanheman in CBRM lecture and his Dual process theory where System 1 is Automatic & unconscious and System 2 is Slow and sequential thinking. I read a good article on discounts- Paying more in a sale? H...

70th Week@XIMB - 7th October to 13th October, 2012 7th October - Sunday : BASF field visit. 8th October - I learned about CST, VAT and upcoming GST in SCM lecture. Under the CST Act, the tax is collected at one stage of purchase or sale of goods. Therefore, the burden of the full tax bond is borne by only one dealer, either the first or the last dealer. However, under the VAT system, the tax burden would be shared by all the dealers from first to last. Then, such tax would be passed upon the final consumers. There was brief discussion on FDI in retail that is a hot topic these days . 9th October - There were no classes. There was very important batch meet regarding placement. We all are heading towards the future determined by the placement, there is an uncertainty in the even calm minds also. As Keynes has said, we have, as a rule, only the vaguest idea of any but the most direct consequence of our acts . In our decisions, the pull of reality is greater than pull of dreams....