Udaan : Flight out of Poverty

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There is neither Perfect Market Competition nor Perfect Community Cooperation. The middle path of community owned enterprise competing in the market has always both social capital and market presence. The rise of the creative economy encourages self-interest over collective action in the society, but all is not lost. There is a Value-proposition for setting FPO (Farmer Producer Organization). Udaipur Agro Producer Company Limited, (UAPCL) is one such producer company focused on strengthening the livelihoods of the community. Here is the glimpse through this video in which yours truly has small part -

Location: Rajasthan, India

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