Digital Well Being

“The struggle of man against social media is the struggle of concentration against distraction.”

Do you know ADHD (attention deficit hyperactivity disorder)? I have most of the signs of this disorder that has increased from the last few years. But I am slowly turning the tides by changing the micro habits and following simple rules.

1. Know about Cal Newport’s prescriptions for creating 90 minute slots for solid, uninterrupted work. Practice this by increasing gradually from 60 - 150 Minutes. While working on the desktop, allocate specific start and end time of the task and close all other windows.

2. Uninstall LinkedIn, Facebook, Instagram, Tweeter from the smart phone. Login and Logout each time from the social media application on the desktop. This will lower the craving to stay connected all the time.

3. Do Not Disturb Mode: This starts by disabling WhatsApp/Telegram and text message notifications and sound. In the peak hours of work, there is need to avoid incoming calls too.

4. Stop refreshing Inbox for constantly new emails. Plan your working hours with meetings, lunch, tea break, and phone call in between concentrated work hours.

5. Digital Down Time: There must be for digital downtime every evening. When you are done with work for the day, try to shut down work related task for the day completely. Phone calls, share market, social media and text messaging are all covered in this session. During dinner, movies, reading and jogging, start leaving your phone alone.

6. Wind Down Time: The entertainment has to be fixed post-office and pre-sleep hours. I put my phone on wind down between 12 - 7 AM. Good sleep improves work productivity.

7. Partial phone/desktop/TV deprivation is good for health. This can be extended from 4-12 hours during daytime.

8. Digital detox will leave a void in the life and there is huge need to reinvest back in the family, friendships and relationships

9. I have committed in 2020 for “no new hobbies, no new books.” I had acquired several books in the last few years and read only one fifth of the home-grown library.

10. Binging is bit smaller issue but also leads to erosion of the self-control. The discipline to say No is the core of the self-control.

11. Stop Consuming too much of news, entertainment, and reports. Start a habit of creation: reading, coding, painting, gardening, jogging etc...

Consumer culture drives us to explore in a rabbit hole. Think an example like YouTube surfing. Digital Wellbeing is an essential part of the mental health. I often have to challenge myself for this experiment and I have huge withdrawal symptoms too. This is an attempt to go deeper and cultivate self-control. It's like watching grass grow. It will take perseverance and belief in the power of self.

Ankur Capital Dialogues - Navigating Recovery Post COVID-19 for Consumer Food Brands

I have the privilege to attend a webinar on 15th April, Wednesday Navigating Recovery Post COVID-19 for Consumer Food Brands organized by Ankur Capital.

The panel had good expertise in FMCG and the food industry. They shared a more comprehensive range of challenges and issues faced by the consumer food brands amid lock-down. I will summarize the webinar in six points:

1. Managing human resources: The legal aspects of managing human movement was relatively easy for the firms. But, a lot of personal communication was established by the leadership team to establish trust between them and employees. There were a lot of queries on the risk involved as the mainstream media has heightened a sense of panic and anxiety. Communication with the employees and all key stakeholders is the key!

2. Organization culture: While business metrics are important, companies should adopt a people-first approach and ensure that the well-being of their employees and customers is the key. The whole culture has been put to the litmus test and the lock-down has put the values of the companies in the action.

3. Alternate partnerships: Companies have ensured seamless supply through partnering with new partners and tackling logistics issues. Companies have re-prioritized the channel distribution strategies by considering the willingness, infrastructure, and payments of the partners. The situation is different for each partner.

4. Embracing technologies solution: Leadership has been pushing for technology like Microsoft Team and Zoom to the reluctant adopters.

5. Financial Liquidity: Startups have negotiated cash discounts to distributors. The Cash crunch has led to the cutting cost and made them functional for 2-3 months. There will be changes in the product portfolio, and processes to make companies more efficient.

6. Ecosystem Recovery: The recovery curve will be U shaped rather than V-shaped in consumer food brands. The behavioral habit of the consumer such as out-of-home shopping, and dining will change as people venture out less often. There will be trust building by brands through reassurance, hygiene, quality, and the process they follow at the back end. Unknown brands will be either buried or raised from the debris. The online groceries ecosystem will change and rapidly evolve in the next 6 months. A lot of medium food brands will change the rules of engagement in the online space.

Covid is a moment of truth and companies are looking to emerge from this stronger. Brands should focus their efforts on building trust and ensuring that the values that the organization stands for come to the forefront during times like these.