Saturday, September 22, 2012

67th Week@XIMB

67th Week@XIMB - 16th September to 22nd September, 2012

16th September - A nice and warm Sunday.

Key Learning - आचार्यात् पादमादते पादं शिष्यः स्वमेधया । पादं सब्रह्मचारिभ्यः पादं कालक्रमेण च ॥ (A student learns a quarter from teacher, a quarter from own intelligence, a quarter from fellow students, and the rest in course of time.)

17th September - SCM : Demolishing of fiscal barriers with WTO protocol helped in integrating and increasing efficiency of supply chain in the globalized world. We were suggested to read 'Quality Is Free' by Philip Crosby. My argument about core competence was demolished by Professor. Prof argued back that core competency can be acquired but it depends of economies of scale.

18th September - Get introduced to the name of Akio Morita in the first lecture of STM. We discussed in the details for the reason of ITC to venture in hotel industry from tobacco business.

CBRM- In the first CBRM Lecture, the whole introduction was based on key words like : Mind of market, Network, Preference Groups, Demographic variables, Rationality and Identity, Optimization.  There was a valid reason for choosing this elective as an insight gained from consumer behaviour will lead to the development of an effective marketing strategy that secures the loyalty of today’s discerning customer. We were suggested to watch TED talks of Rory Sutherland who stands at the center of an advertising revolution in brand identities, designing cutting-edge, interactive campaigns that blur the line between ad and entertainment. There are websites like ideas42 and thefuntheory examining human behaviour in detail.

Talk by Vinay Jaju, Founder, ONergy.

“We didn’t want to be another ‘marketer’ of solar products, but a solutions firm that meets household energy requirements" — Piyush Jaju & Vinay Jaju, Founders, ONergy

ONergy sells customised solar power solutions to rural homes in East India. Jaju brothers have been featured in recent edition of Outlook as social entrepreneurs. They have been told earlier by a leading social entrepreneur :"You will only sell if the product is sexy in the eyes of end consumer."

As per Vinay, affordable product does not mean cheap. Onergy is currently in business of decentralized distributed energy solution. Currently, an average use of family on kerosene in 7 liters a month costing 210 Rs. Hence, poor is ready to spent money on energy solution.

Key Learning : Giving consumer choice is a mark of respect. Good service lead to the endorsement of product by the customer itself. Concept of subsidy is good, the problem lies in structural design and management.

19th September - Holiday on the occasion of Ganesh Chaturthi. Read a great quote today : “Once people said: Give me liberty or give me death. Now they say: Make me a slave, just pay me enough.” ― Todd Garlington

20th September - In the 2nd STM lecture, I learned that Japanese market had more belief in product and American market in the marketing. Suzuki guys discarded market research report prepared by Indians because of their belief in their products. We were also told anecdote of La Quinta hotels and traveling salesman. Got introduced to the concept of working capital cycle.

In CBRM, there was discussion about sensory perception and synesthesia. There is one BBC documentary : Is Seeing Believing? and two TED profiles to watch for in coming days. First is of Julian Treasure studies sound and advises businesses on how best to use it. And second is of neurologist V.S. Ramachandran looks deep into the brain’s most basic mechanisms. By working with those who have very specific mental disabilities caused by brain injury or stroke, he can map functions of the mind to physical structures of the brain.

Rob Legato: The art of creating awe

The SPICMACAY Chapter of XIMB is organizing a Rajasthani folk music (Langa) performance by Gazi Khan Mangeniar and Group.

21st September - In the first lecture of KMSDS, there was a professor who was teaching us case analysis in a solid way.

  • Objective Given, Summary of Case and Perspective View of Yours.
  • Industry ( Macro and Micro Economic View); Porter's Five Forces.
  • Organization (VMG) and (Core Competence and Organization Life Cycle).
  • Issues (Man, Machine, Money and Time Available) ( Problems and Challenges).
  • Best Fit Solutions.
  • Conclusion - Quantitative (ROI and NPV) and Qualitative (Employee, Society at Large and Policy Environment).
  • Find out Stakeholders and their objectives. (Ensure Win Win situation for everybody)We were suggested to read industry reports undertaken by consulting firms.

22nd September - XIMB claims that it does not churn out only managers; instead it aids in the holistic development of the students into responsible and aware citizens who will take up the baton of social responsibility. I looked through Vision, Mission and Values of XIMB for the first time. Even, it has always leveraged everywhere on connecting business and society. I don't see this much different from another B School. There is always a difference between words and action due to economic constraints.

Our Vision - Inspired by the Jesuits spirit of 'Magis', XIMB strives to be a premier institute globally recognized for management education, training, research, and consulting that help build a just and humane society.

Our Mission - We shall continue to be an institute with a difference by developing competent, committed and compassionate leaders through management education, knowledge generation and dissemination, capacity building, technology enabled learning and organizational development.

Our Values - 1. Integrity and Honesty 2. Respect for Individuals 3. Transparency and Accountability 4. Commitment and Dedication 5. Concern for Quality 6. Passion for Innovation and Performance 7. Social, Ecological and Ethical Sensitivity

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This Blog is meant purely as a personal diary of a rural manager in making. It exists to record information, experiences and opinions about various issues encountered in the line of duty. Any person, institution and organization mentioned here doesn't assume any liability for its contents. This is not a deliberate attempt to defame anyone. And if you have actually read all that is written in the blog and aren't mad at me, then thanks for your time and patience !


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