Sunday, June 2, 2013

Grassroutes: Developing Villages through Rural Tourism

Inir Pinheiro is a MBA in Rural Management from XIMB of 2004 – 2006 batch. He skipped placement offers to start up his own company, Grassroutes. Grassroutes is based on the concept of responsible rural tourism wherein tourism is run, managed and owned by local village communities. Today, it is a sustainable and profit making venture transforming unknown small villages, near the metros, into viable tourist destinations; sustainable for him and giving livelihood opportunities to the villagers. There is enough Media Coverage of this rural tourism venture.



The best part in his story that he is a "typical city boy", born and brought up in Mumbai. Inir learnt about the realities of village India much later. Inir proves that one need not to belong to villages to work in rural areas. He described once his work in the words of Regina Spektor -

“It started out as a feeling,
Which then grew into a hope,
Which then turned into a quiet thought,
Which then turned into a quiet word
And then that word grew louder and louder…….
'Til it was a battle cry !”

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This Blog is meant purely as a personal diary of a rural manager in making. It exists to record information, experiences and opinions about various issues encountered in the line of duty. Any person, institution and organization mentioned here doesn't assume any liability for its contents. This is not a deliberate attempt to defame anyone. And if you have actually read all that is written in the blog and aren't mad at me, then thanks for your time and patience !

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