Tuesday, January 14, 2020

Database for NGOs / Development / Social Impact Sector.

This is a detailed landscape database of the organizations working in the NGOs/ Development/ Social Impact Sector. Organization Name Database is an essential tool if you are a:

- Development Management Professionals looking to network
- NGO Practitioners hoping for a better salary
- College Students exploring companies

You can access this database here: Firms for Development Sector Professional (Google Spreadsheet)

The viewing access to the database comes with nominal fees of INR 100 per year. This database will help users to know the names of more than 600 companies spread across 40 domains plus additional information on Fellowships, Online Courses, and Job portals in our ecosystem. A sample screenshot is attached for preview:


* This database is in a Google spreadsheet and an immediate request will be sent to the administrator when Request Access is clicked. The next steps will be emailed to the user in 24 hours.
Information itself is big business, after all this is the age of big data. I had written before on the topic in Job Search in Rural Management Domain. Due to the limited access to information and networks, youths from Tier 2 and 3 areas struggle to get good jobs in the development sector. Youths didn't know even the names of the organizations working in the ecosystem. It is best to choose target employers where one would like to work and focus your efforts on those jobs and employers while searching for jobs. This database is delivered as solutions to bridge recruitment gaps and tap non-profits, social enterprises, and other mission-driven organizations. With over INR 50,000 Crore was spent in 4 years alone in the CSR sector and huge public welfare implementation done by Government, there is an immense chance for jobs in diverse roles.

I have a small experience in recruitment and that has got me thinking that access to information is having a detrimental effect on talent distribution in the development sector. The social sector needs democratic inclusion rather than oligarchic dominance by a few top national-level colleges and a selected network of fellows. Hence, I am sharing the database of names of organizations engaged in the social impact sector.

Wednesday, November 27, 2019

Rural Tourism Product Design

Rural tourism has a chance to tap the potential of India’s unique heritage through rural tourism development for inclusive growth and poverty reduction. Even rural tourism can be divided into three main components:

1. Fair trade tourism is about ensuring that the people whose land, natural resources, labor, knowledge, and culture are used for tourism activities actually benefit from it.
2. Community-based tourism is tourism in which local residents (often rural, poor, and economically marginalized) invite tourists to visit their communities with the provision of facilities and activities.
3. Ecotourism is tourism that unites conservation, communities, and sustainable travel. It implies responsible travel to natural areas that conserves the environment and improves the well-being of local people

There is a need for comprehensive research in finding out suitable locations, ascertaining market size, tourist profile, perceptions, and expectations, demarcating roles and responsibilities among various stakeholders, creating common utilities like accommodation and food, provision and management of infrastructure, promotional plans, and more importantly about the role of local government and community for the operation of the rural tourism product. Rural tourism products will incorporate developmental aspects and a commercial tourism component to ensure long-term viability. The creation of tourism products needs patient capital, community cooperation, and efficient design.

A badly designed product is doomed to fail in spite of the good execution. Even the best-designed rural tourism product takes 3-5 years from incubation to full operation. Shaam-E-Sarhad (Sunset at the Border) Village Resort, Grassroutes, and Culture Aangan has shown good examples of successful product development with a core focus on community consultation.

I will be using Design Thinking Principles to example the approach for designing the product and as a precursor to design strategy. The Discovery of the design-thinking process relates to identifying the “job to be done”. These methods concentrate on examining what makes for a meaningful customer journey rather than on the collection and analysis of data. Customer research has been an impersonal exercise. The trouble is, this grounds people in the already articulated needs that the data reflects. They see the data through the lens of their own biases. And they don’t recognize needs people have not expressed.

1. Immersion: Instead of designing just for community problems, how could the innovation team design for their strengths and pleasures? This will lead to the creation of experience activities, leisure activities, sightseeing tours, and awareness generation aimed at enabling tourism to enjoy fuller and more pleasurable lives.

2. Sensemaking: Immersion in the user experiences provides huge raw data for deeper insights. We will be using a concept called - Gallery Walk. In it the core innovation team selects the most important data gathered during the discovery process and writes it down on large posters. Often these posters showcase individuals who have been interviewed, complete with their photos and quotations capturing their perspectives. The stakeholders then form small teams, and in a carefully orchestrated process, their Post-it observations are shared, combined, and sorted by theme into clusters that the group mines for insights.

3. Alignment: The final stage in the discovery process is a series of consultative workshops for discussions that ask in some form the question: If anything were possible, what job would the design do well? The focus on possibilities, rather than constraints must be discussed with the local community. The acceptance and aspirations of the community must be aligned by establishing a spirit of inquiry. This will make it easier for teams to reach a consensus throughout the innovation process. And down the road, when the portfolio of ideas is winnowed, agreement on the design criteria will give novel ideas a fighting chance against safer incremental ones.

4. Emergence: The first step here is to set up a dialogue about potential solutions, carefully planning who will participate, what challenges they will be given, and how the conversation will be structured. We have to understand that intervention alone wouldn’t work if the local population in the cluster didn’t have the time or ability to incorporate tourism culture and didn’t have orientation on the tourism circuit —something few families in the area enjoyed. Champions of change usually emerge from these kinds of conversations, which greatly improves the chances of successful implementation. (All too often, good ideas die on the vine in the absence of people with a personal commitment to making them happen.)

5. Articulation: At the end of the idea generation process, innovators will have a portfolio of well-thought-through, though possibly quite different, ideas. The assumptions underlying them will have been carefully vetted, and the conditions necessary for their success will be achievable. The ideas will also have the support of committed teams, who will be prepared to take on the responsibility of bringing them to market.

6. Pre Experience: Design thinking calls for the creation of basic, low-cost artifacts that will capture the essential features of the proposed user experience. These are not literal prototypes—and they are often much rougher than the “minimum viable products” that lean start-ups test with customers. But what these artifacts lose in fidelity, they gain in flexibility, because they can easily be altered in response to what’s learned by exposing users to them. And their incompleteness invites interaction. Arranging prototype tours from the targeted segment are key to getting the right feedback.

7. Learning in Action: The feedback must acknowledge the concerns and engage in the co-design of an experiment testing that assumption. This is the last step to learning while in action. The learning helps in launching products on the scale, network tie-up (B2B or B2C), brand awareness, social media marketing, and community building.

(Inspired heavily by why design thinking works) and learned through major professional failure

Friday, August 2, 2019

How Mass Plantation Drive is a scam?

Ethiopian officials announced that the country had surpassed its goal and planted over 353 million trees in 12 hours. This massive project is done to tackle the effects of climate change. This is a well-intentioned action but will not be converted into a tangible impact. Why? Two reasons: Design Flaws and Corruption. This project is prone to corruption by design.

Is this the right intervention for the problem in the first place? The mass plantation approach for afforestation efforts seems to overlook previous afforestation issues by encouraging mass plantings to meet a national quota. Afforestation must be done by planning long-term duration and phase-wise distribution. The mass plantation drive is an event management and PR scenario form of intervention. The approach tackles neither development nor conservation goals without ensuring the long-term sustainability of the development or conservation impacts.

Each state like Maharashtra, Madhya Pradesh, Uttar Pradesh, etc. has done these mass plantation drives a few years back. The previous Guinness World record for tree planting was held by India, wherein in 2017, volunteers in the country’s Uttar Pradesh planted nearly 50 million trees in one day. However, it had only proven to be a joke for various reasons. The Narmada Plantation Scam is a prime example of that. I will be sharing the major flaws in this approach below:

1. GIS Mapping: Implementing Geo-Tagging on a site-by-site basis can reduce corruption and help in monitoring the state of saplings. Such technological interventions aren't generally initiated for 12-hour marathons and are rarely shared in the public domain for scrutiny.

2. Saplings Logistics and Procurement: The tree plantation drive is a lottery for these departments to earn money. The modus operandi is the allocation of ambitious/infeasible targets for plantation drives to all government departments. The state nurseries don't have the capability to supply huge numbers of saplings for the drive. Private nurseries are hired to provide saplings of overpriced value. The kickbacks are built into the hiring and transportation process.  The overpriced saplings don't fetch big margins for the private vendors. The big margin lies in the transportation drive to the chosen locations. The 'ghost trees' constitute a major part of corruption money in the whole program and can be found only in files of the government.

3. Accountability: The tree saplings can not survive without any government officials being responsible for conservation in the initial years. Such drives become a straight case of corruption. There aren't any impact assessment studies done to check the efficiency and effectiveness of the whole program. Reminding the government and citizens to follow through with the desired actions of any intervention is an essential step to helping people achieve their desired goals.

4. Sustainability: Trees are sustainability power tools but such a massive drive without a follow-up plan for the conservation of saplings leads to massive irregularities and a waste of public money. There is no plan to ensure their growth and protect them for at least three years. How many survived is an important indicator of success & not how many were planted.

5. BioDiversity: Such afforestation drives can introduce damaging non-native plant species having a destructive impact on land and causing adverse effects on flora & fauna. The massive nature of the approach neglects consideration of the local ecosystem and biodiversity. Growing Eucalyptus in low rainfall areas has caused adverse environmental impacts due to competition for water with other species and an increased incidence of allelopathy.

6. Mistimed Planting Season: The thumb rule of mass plantation in India is during Van Mahotsav, an annual one-week tree-planting festival in India. This is timed with the post-arrival of monsoon (15th June) and ease of digging land pits. There have been instances of plantation drives on 15th August on a massive scale that is both unscientific and an exercise in public relations.

There is quick deforestation happening in India and with its rapidly growing population, more farmland is being used, and unsustainable forest usage is on the rampage. Chopping and selling trees add to GDP but planting them doesn’t. 1.09 crore trees have been cut down for developmental work in the last 5 years across India. As a consequence, the global economy has a distorted perception of wealth.

Tree plantation drives have to be implemented in a decentralized manner through gram panchayats and local communities. Trees must be classified as public health infrastructures. The afforestation drive can' be left to such PR relations and need more brain with a political will for a good intervention.

Tuesday, July 23, 2019

Industry Connect Talk

On 30th June 2019, I had an esteemed opportunity to participate in Industry Connect Talk of Xavier School of Rural Management. The talk was conducted for the Rural Management batch of 2019-21. Truth be shared, this is the first time, I’ve given a talk in public place and that too a batch of aspiring rural managers. The speech revolved around exploring diverse opportunities in two years of college stay. I also gave a brief overview of the skills, students are expected to acquire before they venture into their careers in the respective domains of their choice


Career or academic goals may vary from time to time yet few qualities always help in gaining new heights. These three qualities were insights of a colleague (Subash Kumar). These are: Relationship Management, Deep commitment to Work and Always remembering 'Bad times will last longer than good times'. Interaction with students was really good but student debt was on the mind of each & every rural manager.

PS: I am sharing a paper by Dr. Michael Halse depicting an academic history of rural management domain. This will also bring historical context into perspective for millennial. “A new institute of rural management – and a new developmental discipline?

Wednesday, April 17, 2019

Call of Aravalli Biodiversity Park

I have been working in the development sector for six years, longer if you include student life in my alma mater’s rural management program. So would you believe that I have never, not once, had a meeting with an ecologist? I had only attended a small talk by Mr. Pankaj Sekhsaria in the early monsoon of 2011.

I accompanied office colleagues to a meeting at the Aravalli Biodiversity Park. We met Mr. M. Shah Hussain, Scientist In-charge, and Ms. Aisha Sultana, Field Biologist. It was a worthwhile experience to understand the technical process that went into setting up the whole park. The ecological conservation and restoration started in 2004 and 450 acres (a total area of 700 acres) have been completed by now. The whole area was Acacia acacia-dominated forest with mesquite (Vilayti Babool trees) as a dominant species. The team of ecologists replaced mesquite with forest communities present in the Aravali range in Haryana, Rajasthan, and Gujarat. Their efforts have converted open mining pits into microhabitats through landscape management.

Good park management has increased from 50 to 200 bird species, and 25 to 50 butterfly species with even flourishing of jackal and blue bull. Conservation efforts are being carried out in all forms through action research, education models, and awareness building.

They also suggested that any new area for bio-diversity conservation efforts needs brief profiling, area identification, and legal acquisition. The acquisition of land for conservation is the toughest part and needs the patience to navigate legal and government machinery. Once acquired, land must be fenced and compartmentalized in small habitats. Stage-wise restoration is a better strategy even if the land mass for conservation is huge.

Additional Suggestions from our team:

1. There must be a feasibility analysis on connecting the underpass between Aravalli Biodiversity Park, JNU, and Sanjay Van. This underpass can provide a corrugated landscape for migration of the animals within large areas.

2. The promotion campaign required for community awareness is a bit missing. There is a heavy emphasis on protecting biodiversity and securing ecosystem services. But, there is less emotional connection between the surrounding colonies (posh) except considering the whole area as a jogger park. There must be the introduction of concepts like Shinrin Yoku in the park.

3. The economic value of the park in terms of reducing CO2 emissions isn't used in spreading awareness.  This park is an open facility without any fees to the visitors leading to a financially unsustainable model. There must be the concept of a polluter's fee for conservation efforts.

Thanks Note:  Nature requires the interpreter to understand the whole ecological balance. It was my honor to be educated on conservation, flora, and fauna by Mr Shah & Ms Aisha. Hats off to the team behind Aravalli Biodiversity Park for their passion and commitment.

Enjoy a video that took 7 years to make!